Lettering for fun using popular phrase in Indonesian these days.
About Me
- Kennard Pratama
- Singapore, Indonesian, Singapore
- He is a designer who enjoys sharing his thoughts through designs. Currently based in Singapore, you can reach him at pratamakennard@gmail.com. He will be happy to know you and come up with the next exciting ideas.
Tuesday, October 21, 2014
Thursday, January 9, 2014
Tuesday, January 7, 2014
My Japanese Self
Most people call me Ken. It's a bit annoying sometimes when people try to shorten your name might have a change the meaning of your name. And so I sat down for a minute doing a little research about that name, then I realised that it is a Japanese name. Being quite a fan of Japanese Sumi-E painting with brush strokes and black ink, I experimented to illustrate myself in such style.
There are more than one definition of Ken in Japanese. Ken that I chose means 'Fist'.
Even more interesting if people greet me 'Hi Ken'. It means 'Fire Fist'.
Thursday, October 17, 2013
Closeup Diamond Attraction
Out in Brazil, for sexy Brazilian ladies. Closeup initially perceived as a dental care product. While in Brazil, where the brand is new, Closeup aims to be introduced to the consumer in a different way. Instead of being seen as a dental expert, Closeup positioned itself as a beauty expert. Closeup Diamond Attraction packaging was designed to communicate "Instant white teeth that make ladies look stunning with a bright smile."
Axe
Finally out in Japan and US. Axe started as a fragrance spray for men. In Japan, they try to improve their packaging design by communicating the sensation/characteristic of each fragrance through strong and vibrant sensorial graphics to engage the consumer. While in US, they expanding their product from fragrance into face care range, which gives Axe a stronger positioning as the leading men grooming brand.
Witch House
I appreciate good desserts accompanied with nice and comfortable place. Combined with a bedtime story I grew up with, this is what popped up in my head.
BC Auto
A fun project for a brand identity for a garage based in Jakarta. They are mainly do repair and auto parts installation for cars and these logo ideas intend to communicate just that.
Saturday, September 1, 2012
Saturday, September 10, 2011
Soup of The Day
I was volunteering myself to design a logo for my Graphic Design Studio in Lasalle College Of The Arts. We called ourselves "Soup of The Day" because as a graphic designers, we have a strong commitment to ourselves to come up with something special, something adventurous, and something new everyday to be enjoyed by other people.
Delivery Box Concept
Saturday, May 14, 2011
Packxtensions
A final year project for my BA (HONS) studies in Lasalle College Of The Arts. I called this project as Packxtensions which is about shifting our perspectives toward packaging from something insignificant and useless into something appreciated better and useful for those who buy a product inside them. The challenge was to find a crossing of both packaging and product design aspects to be brought together as packaging with capabilities of both worlds.
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