Finally out in Japan and US. Axe started as a fragrance spray for men. In Japan, they try to improve their packaging design by communicating the sensation/characteristic of each fragrance through strong and vibrant sensorial graphics to engage the consumer. While in US, they expanding their product from fragrance into face care range, which gives Axe a stronger positioning as the leading men grooming brand.
About Me
- Kennard Pratama
- Singapore, Indonesian, Singapore
- He is a designer who enjoys sharing his thoughts through designs. Currently based in Singapore, you can reach him at pratamakennard@gmail.com. He will be happy to know you and come up with the next exciting ideas.
Thursday, October 17, 2013
Witch House
I appreciate good desserts accompanied with nice and comfortable place. Combined with a bedtime story I grew up with, this is what popped up in my head.
BC Auto
A fun project for a brand identity for a garage based in Jakarta. They are mainly do repair and auto parts installation for cars and these logo ideas intend to communicate just that.
Saturday, September 1, 2012
Saturday, September 10, 2011
Soup of The Day
I was volunteering myself to design a logo for my Graphic Design Studio in Lasalle College Of The Arts. We called ourselves "Soup of The Day" because as a graphic designers, we have a strong commitment to ourselves to come up with something special, something adventurous, and something new everyday to be enjoyed by other people.
Delivery Box Concept
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