About Me

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Singapore, Indonesian, Singapore
He is a designer who enjoys sharing his thoughts through designs. Currently based in Singapore, you can reach him at pratamakennard@gmail.com. He will be happy to know you and come up with the next exciting ideas.

Tuesday, November 9, 2010

BA (HONS) Work In Progress Showcase

Work In Progress showcase for BA (HONS) project in LASALLE COLLEGE OF THE ARTS. This is my little exhibition space. It's about packaging designs that let people throw it away. My project is encountering that problem.

Left side of this table contains my project's background, survey, and problems. The right side contains design responses to approach a solution for the problem.

They may look like a bunch of packaging, but they actually presenting my survey results about people's reactions to packaging these days. It appears that people don't really care and just throw them away without second thoughts. This is why I put them together in the rubbish bin as a concept of my design issue.

Some little unfinished trials in making a packaging design that can be functional, not just a packaging for product.

A rough crafting in the attempt to design a scissors sharpener into a scissors packaging.

A pinhole camera to be an additional feature of a digital camera packaging. It's not as easy as it sounds, but possible.

Friday, September 17, 2010

Singapore - United Differences

A logo design for Singapore Merchandise 2010 held by LASALLE COLLEGE OF THE ARTS, Singapore Tourism Board, and GILL Capital. Top 10 finalist.

Friday, September 10, 2010

Factkaging

An infographic that tells a fact about how people treat packaging.

Friday, June 11, 2010

Timeless Town

A town where everything keeps on repeating.

Tuesday, April 6, 2010

iRun

Redesigning a logo for iRun program created by NIKE & iTunes. The concept this logo is to show a negative space that forms a running man to show that this program is incomplete without YOU running with us.

Closet

Why I choose Closet for the name? First, this magazine’s main target audience are women. Second, every woman, no matter how different their personalities, activities, or even lifestyles, they need their own closet that would contain all of their stuff. And this is what Closet is all about. These are the cover design and layout sample.

Saturday, February 27, 2010

Quaker Oats Packaging

Packaging design for Quaker Chilled & Creamy Oats.
Designed to enter D&Ad Student Awards 2010 competition.

Saturday, February 20, 2010

Web Banner

HP Printer Advertisement

Sunday, January 10, 2010