About Me

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Singapore, Indonesian, Singapore
He is a designer who enjoys sharing his thoughts through designs. Currently based in Singapore, you can reach him at pratamakennard@gmail.com. He will be happy to know you and come up with the next exciting ideas.

Thursday, October 17, 2013

Black Dog Whisky

Same exquisite taste. Brand new packs. 

Closeup Diamond Attraction

Out in Brazil, for sexy Brazilian ladies. Closeup initially perceived as a dental care product. While in Brazil, where the brand is new, Closeup aims to be introduced to the consumer in a different way. Instead of being seen as a dental expert, Closeup positioned itself as a beauty expert. Closeup Diamond Attraction packaging was designed to communicate "Instant white teeth that make ladies look stunning with a bright smile."

Axe

Finally out in Japan and US. Axe started as a fragrance spray for men. In Japan, they try to improve their packaging design by communicating the sensation/characteristic of each fragrance through strong and vibrant sensorial graphics to engage the consumer. While in US, they expanding their product from fragrance into face care range, which gives Axe a stronger positioning as the leading men grooming brand.


Witch House

I appreciate good desserts accompanied with nice and comfortable place. Combined with a bedtime story I grew up with, this is what popped up in my head.

Coffee Chat

Playing with logo always fun for me, especially when it is about something I love, like coffee.

BC Auto

A fun project for a brand identity for a garage based in Jakarta. They are mainly do repair and auto parts installation for cars and these logo ideas intend to communicate just that.